Articles

The refrigerated display is one of the busiest areas in any store.
Dairy products, beverages, meat, ready meals – categories with high turnover and daily demand.

And yet, this is exactly where the following often appear:
• empty spaces
• mixed facings
• products left at the back
• a messy appearance halfway through the day

As a result, the display does not sell as much as it could.

Price label holders are such a natural part of self-service stores that they often go unnoticed—not only by customers, but sometimes even by retailers themselves.
And yet, without them, the modern supermarket is unthinkable.

This method of displaying price information is a revolutionary solution with more than 40 years of history. Over the decades, price label holders have proven to be one of the most reliable and effective tools for communication between product and price.

Are there areas in your store that customers rarely visit?
In larger retail spaces or stores with many corners and irregular layouts, entire categories often turn into “blind spots” with unsatisfactory sales.

The challenge is how to design a supermarket flow that naturally guides customers from the very beginning and leads them to every corner of the store.

The checkout area is rarely a favourite spot for customers. This is where they wait, where they rush, and where shopping comes to an end.
From a retailer’s perspective, however, it is one of the most important areas in the store.

The reason is simple:
the checkout is the final point of contact with the customer and the place where final purchase decisions are made.

That is why it has the potential not just to “process” transactions, but to drive additional sales—when it is organized correctly.

Spices are the aroma and flavour of every table. While in everyday cooking we rely on just a few familiar options, during holiday periods demand expands — customers look for rare, new, or specialty spices that are not part of their usual routine.

That is exactly when the spice shelf becomes a challenge for both customers and staff. Small packages, a wide assortment, similar-looking products, and constant mixing all make shopping harder and reduce sales.

Today’s consumers expect a high level of hygiene and control over the products they buy. This directly affects categories that involve direct contact with food — such as nuts, muesli, pulses, and coffee.

In the traditional sales model, where customers use a scoop from an open container, the sense of cleanliness and safety is reduced. The result is a decline in interest in bulk foods — an effect that impacts both retailers and consumers.

The refrigerated delicatessen display is the heart of the supermarket – the place where the customer stops, looks, and chooses. A well-arranged and maintained display not only looks beautiful but also builds trust and loyalty.

With the increasing variety of ready meals, meat delicacies, salads, and cheeses, it is important to choose the equipment carefully – according to the products, their weight, and the storage conditions.

Smart self-feeding for flawless shelf presentation

Every product has its specifics – some packs are stable and rigid, others are soft, unstable or easily deformed.
This is why Optimal™ offers two professional systems for automatic self-feeding and shelf maintenance: Pusher and Back-Support.
Used together or separately, they ensure a tidy, front-facing and always full shelf – regardless of product shape, height or weight.

Beverages are among the most profitable categories in any store – from cold soft drinks and energy drinks to natural juices and dairy products. But when order is missing, sales drop.
Misaligned bottles, missing front faces and empty gaps create not only chaos – they lead to lost purchases.

With Optimal™ and Roller Track™, your refrigerated displays always look full, organized, and attractive – without extra effort.

In a world of identical stores and similar promotions, loyalty is no longer earned with a few cents off.
It is earned with attention, presentation, and experience.

The fresh-prepared foods category is one of the strongest opportunities to build differentiation and customer loyalty. A well-organized and well-equipped deli display turns shopping into an experience — and the visitor into a regular customer.

Here’s how to turn it into a sales magnet 👇