Articles

Smart self-feeding for flawless shelf presentation

Every product has its specifics – some packs are stable and rigid, others are soft, unstable or easily deformed.
This is why Optimal™ offers two professional systems for automatic self-feeding and shelf maintenance: Pusher and Back-Support.
Used together or separately, they ensure a tidy, front-facing and always full shelf – regardless of product shape, height or weight.

Beverages are among the most profitable categories in any store – from cold soft drinks and energy drinks to natural juices and dairy products. But when order is missing, sales drop.
Misaligned bottles, missing front faces and empty gaps create not only chaos – they lead to lost purchases.

With Optimal™ and Roller Track™, your refrigerated displays always look full, organized, and attractive – without extra effort.

In a world of identical stores and similar promotions, loyalty is no longer earned with a few cents off.
It is earned with attention, presentation, and experience.

The fresh-prepared foods category is one of the strongest opportunities to build differentiation and customer loyalty. A well-organized and well-equipped deli display turns shopping into an experience — and the visitor into a regular customer.

Here’s how to turn it into a sales magnet 👇

A wide range of sweet treats often leads to shelf chaos — mixed products, missing labels, and missed sales.
The Optimal™ system solves this by keeping every chocolate and dessert organised, visible, and easy to access.

Arranging pre-packed cold cuts is always a challenge. Vacuum-sealed packs are unstable, and vertical chillers are hard to maintain. After just a few purchases, order disappears, and sales start to drop.

The Optimal™ system solves this problem. It keeps cold cuts upright, visible, and neatly aligned — from the first to the last pack.

Did you know that 70% of purchasing decisions are made right in front of the shelf? And 20% of them depend entirely on how products look.

That makes merchandising equipment not just a convenience — but a key sales driver.

Oral hygiene is part of everyone’s daily routine – as essential as bread on the table. Toothpaste, toothbrushes, floss, and mouthwash are products people use every day, often buying them impulsively. New formulas, glossy packaging, and advertising that promises health and a bright smile keep customers curious to try “the next best product.”

This category is among the most visited in any store – making it one of the most profitable. But shelves aren’t endless. So how do you offer a wide assortment without wasting space and time on constant rearranging?

Are all your products visible on the shelf?
If not – you’re probably losing sales.

Very often, sliced products are placed flat on the top shelf. This makes them hard for customers to notice, while staff constantly have to stand them up or prop them with cardboard boxes that wear out over time and look untidy. Besides wasting time, this also reduces efficiency – your most expensive and short-shelf-life products remain unseen.

How to make your products more visible:

• Arrange the section vertically. This way every row is visible and accessible.
• Use branded dividers and signage to draw attention to your brand.
• Place the most popular products at eye level – this is where most impulse purchases happen.
• Don’t mix different types of packaging. A clean layout creates a sense of order and quality.

In modern retail, every solution that combines functionality and aesthetics is a real win. One such product is the self-adhesive price strip – a universal labelling solution suitable for virtually any type of store.

Wooden or chipboard shelves look far more inviting than standard metal shelving – but they lack one important feature: a groove for traditional price strips.

That’s where transparent self-adhesive strips come in. They fix securely onto flat edges with ease. The foam adhesive backing ensures a strong hold even in cold or humid conditions, making them suitable for refrigerated displays too.

In the chilled section of every supermarket, everything must look flawless — from the freshness of the products to the way they’re displayed. And the price? It needs to be clear, clean, and always in place.

Replacing old price strips is one of the quickest ways to make aging fridges look brand new. A well-chosen data strip not only highlights the price but also gives the entire section a professional and tidy appearance.