Shelf Merchandising

Spices are the aroma and flavour of every table. While in everyday cooking we rely on just a few familiar options, during holiday periods demand expands — customers look for rare, new, or specialty spices that are not part of their usual routine.

That is exactly when the spice shelf becomes a challenge for both customers and staff. Small packages, a wide assortment, similar-looking products, and constant mixing all make shopping harder and reduce sales.

Smart self-feeding for flawless shelf presentation

Every product has its specifics – some packs are stable and rigid, others are soft, unstable or easily deformed.
This is why Optimal™ offers two professional systems for automatic self-feeding and shelf maintenance: Pusher and Back-Support.
Used together or separately, they ensure a tidy, front-facing and always full shelf – regardless of product shape, height or weight.

Beverages are among the most profitable categories in any store – from cold soft drinks and energy drinks to natural juices and dairy products. But when order is missing, sales drop.
Misaligned bottles, missing front faces and empty gaps create not only chaos – they lead to lost purchases.

With Optimal™ and Roller Track™, your refrigerated displays always look full, organized, and attractive – without extra effort.

A wide range of sweet treats often leads to shelf chaos — mixed products, missing labels, and missed sales.
The Optimal™ system solves this by keeping every chocolate and dessert organised, visible, and easy to access.

Arranging pre-packed cold cuts is always a challenge. Vacuum-sealed packs are unstable, and vertical chillers are hard to maintain. After just a few purchases, order disappears, and sales start to drop.

The Optimal™ system solves this problem. It keeps cold cuts upright, visible, and neatly aligned — from the first to the last pack.

Did you know that 70% of purchasing decisions are made right in front of the shelf? And 20% of them depend entirely on how products look.

That makes merchandising equipment not just a convenience — but a key sales driver.

Oral hygiene is part of everyone’s daily routine – as essential as bread on the table. Toothpaste, toothbrushes, floss, and mouthwash are products people use every day, often buying them impulsively. New formulas, glossy packaging, and advertising that promises health and a bright smile keep customers curious to try “the next best product.”

This category is among the most visited in any store – making it one of the most profitable. But shelves aren’t endless. So how do you offer a wide assortment without wasting space and time on constant rearranging?

Are all your products visible on the shelf?
If not – you’re probably losing sales.

Very often, sliced products are placed flat on the top shelf. This makes them hard for customers to notice, while staff constantly have to stand them up or prop them with cardboard boxes that wear out over time and look untidy. Besides wasting time, this also reduces efficiency – your most expensive and short-shelf-life products remain unseen.

How to make your products more visible:

• Arrange the section vertically. This way every row is visible and accessible.
• Use branded dividers and signage to draw attention to your brand.
• Place the most popular products at eye level – this is where most impulse purchases happen.
• Don’t mix different types of packaging. A clean layout creates a sense of order and quality.

Baby products – food, cosmetics, and accessories – are one of the most sensitive categories in any supermarket. Parents expect cleanliness, order, and convenience. Good shelf organisation not only makes shopping easier but also turns customers into loyal ones.

Baby products in the supermarket are a sensitive category – parents expect cleanliness, order, and convenience. Good shelf organisation not only makes shopping easier but also turns customers into regulars. Here are some practical tips for effectively displaying baby products.